Digital Marketing. I wish I knew how to quit you.
This is an online portfolio about my work as passionate and incredibly curious digital marketer. I am incredibly grateful for the businesses I’ve been a part of growing and shaping, and the people I’ve met along the way who have inspired me to constantly challenge the status quo and blow things up for the better.
I’ve been fortunate enough to work in the field for over 16 years, with roles spanning across digital product management, digital strategy, mobile strategy, digital account management and digital project management*. With a mobile "major" and integrated marketing strategy "minor", I love solving business problems with mobile-first ideas that capture attention with thumb stopping creative and influence and facilitate purchase with relevance and ease.
I am currently working in the beauty space as a Senior Brand Manager, Digital Marketing at Johnson & Johnson Consumer. This amazing opportunity has afforded me the privilege of driving the company’s #1 consumer brand in the US, Neutrogena and more recently, our recently rebranded acne brand, Clean & Clear. With the beauty category growing and changing so quickly, this role has been a challenging, yet incredibly rewarding journey.
Neutrogena is now #1 sun care brand and #2 acne brand on Amazon;
Leading the re-platform of Neutrogena.com to better compete in beauty DTC
Right-sizing digital media spend
Leading J&J’s first-ever beauty mobile app, Neutrogena Skin360(TM) in partnership with start up, FitSkin. Debuting at CES 2018, the connected tool + app that measures and tracks skin received a “Best of CES 2018” award from Reviewed.com
Launching and growing Neutrogena’s community on Instagram and Pinterest
Prior to joining Johnson & Johnson, I served as a VP Director, Digital Strategy at a global creative advertising agency based in Chicago, Leo Burnett. I majored in mobile marketing and platform development, while minoring in social media and influencer marketing. After joining the agency in 2009, I worked on building digital marketing platforms and activations for brands like Coca-Cola, Miller Coors, Intel, McDonald's, Nintendo, Whirlpool, P&G, Kellogg's, and Purina, just to name a few.
*Fail forward lesson learned: project management requires skills that I’m still working to refine (e.g. time management.) Self awareness > blind spot though, amiright?!
Get in Touch
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