When the CMO of Johnson & Johnson shares your work at an ANA conference .. <YASSSSSSS - LOVE IT!>
AdExchanger: Johnson & Johnson Adapts A Brick-And-Mortar Legacy To Targeted Digital Campaigns
The Martech that Helped Neutrogena Sell "Scary"
Breakdown of the partners and platforms that power our work.
Neutrogena Ditches TV for Social Media-Heavy Earth Month Campaign
Adweek coverage of a digital campaign that I led
Read MoreA Beginner's Guide to Mobile Marketing
Dr. Mishra and I published a book! A Beginner's Guide to Mobile Marketing was published at the beginning of 2015 by Business Experts Press and is an easy read, full of real examples, to help marketers and students learn about mobile marketing. From apps to SMS, we guide newbies through the basics and encourage to apply their learnings through various end-of-chapter exercises and resources for the continuing their education.
Buy it on Amazon: http://www.amazon.com/Beginners-Marketing-Digital-Advertising-Collection/dp/1606498401
The secret to reaching mobile shoppers
The secret to reaching mobile shoppers
Crain's Chicago Business contribution
How Starbucks, Target are getting millennial mom marketing right
How Starbucks, Target are getting millennial mom marketing right
Mobile Marketer contribution
The 5 Mistakes You Might Be Making While Marketing on Mobile
The 5 Mistakes You Might be Making while Marketing on Mobile
Spinnakr Blog Contribution, Co-Authored with Karen Mishra and published 4/3/14
Kik offers engaging outlets for connecting with teens
Kik offers engaging outlets for connecting with teens
Mobile Marketer contribution
Waitrose hops on board with online grocery delivery through app revamp
Waitrose hops on board with online grocery delivery through app revamp
Mobile Marketer contribution
Black Friday White Noise
Arc Worldwide's take what Black Friday means to today's shoppers
Co-authored with Leyla Dailey and April Carlisle, design by Lauren Lenart
Everything but the Norm: Global Shopping Trends 2013
API App-spiration
Presentation for Social Media Week 2013
Mobile Influence: The New Power of the Consumer
Mobile Influence: The New Power of the Consumer
Contributed to book by Chuck Martin
A Stranger Comes to Town: How Mobile is Influencing Shopping
A Stranger Comes to Town: How Mobile is Influencing Shopping
Mobile at Retail Presentation for GlobalShop 2012, co-authored by Bryan Gailey and Marie Roche, designed by Cliff Beringer
IBM vPanel on Mobile Commerce: The Decade Ahead
IBM vPanel, Mobile Commerce: The Decade Ahead
Panelist alongside Alon Kronenberg, James Wester and Gerd Leonhard
Half of US consumers shop with mobile devices: study
Half of US consumers shop with mobile devices: study
Mobile Marketer contribution
Exclusive: Stores must reach out and touch more mobile users
Exclusive: Stores must reach out and touch more mobile users
Contribution for exclusive story on Reuters
