Dr. Mishra and I published a book! A Beginner's Guide to Mobile Marketing was published at the beginning of 2015 by Business Experts Press and is an easy read, full of real examples, to help marketers and students learn about mobile marketing. From apps to SMS, we guide newbies through the basics and encourage to apply their learnings through various end-of-chapter exercises and resources for the continuing their education.
Buy it on Amazon: http://www.amazon.com/Beginners-Marketing-Digital-Advertising-Collection/dp/1606498401
