Coca-Cola at McDonald's Grab Summer by the Buck - Shopper Marketing / Co-Op Program from Arc Worldwide

Tasked to drive Millennials to McDonald's to buy $1 any size Cokes, we created Grab Summer by the Buck to help people make the most of their summer. After sharing a pic of their Coke using #anysizecoke, the website unlocked 100 tasks. Each task was assigned a hashtag and the more tasks you complete, the more chances you have to win prizes. Tasks varied in difficulty - from #bleacherseats to #frymoustache - but ultimately, they helped fuel more summer fun. Look for Phase II in Summer 2014!

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